Project Overview
- Complete Exhibition Stand Design & Build
- Full Event Support
- Concept design
- 3D visualization
- structural fabrication
- LED video integration
- furniture
- live branding setup
- complete on-site installation
About the Client
Globiance operates at the intersection of traditional finance and blockchain innovation. With a presence in multiple countries and a mission to bridge global financial markets, their exhibition presence at SiGMA Dubai needed to reflect both cutting-edge technology and brand prestige.
Project Objectives
- Establish a strong and consistent brand identity throughout the stand.
- Integrate high-impact LED visuals to attract and retain visitor attention.
- Create comfortable networking zones for meaningful business interactions.
- Ensure seamless visitor flow with an open and inviting layout.
Approach
Our process began with an in-depth consultation with Globiance’s marketing and events team to understand their brand values, target audience, and desired event outcomes. Using our experience from over 2500 successful stand builds across Dubai, Abu Dhabi, and global events, we developed a concept that fused modern minimalism with high-tech interactivity.
We created detailed 3D renderings and structural plans before fabrication, allowing the client to visualize the final outcome and make real-time adjustments. Materials were selected for durability, premium finish, and ease of installation to meet the venue’s strict time constraints.
Design & Build Highlights
- Striking Brand Colors: Custom-fabricated illuminated panels in Globiance’s signature magenta-pink, visible from multiple aisles.
- Central LED Video Wall: High-resolution LED display running dynamic brand and product visuals, enhancing storytelling.
- Premium Furniture: Ergonomically designed seating areas with high stools, white leather sofas, and glass tables for executive-level meetings.
- Visitor-Friendly Layout: Open design with multiple access points for smooth crowd movement.
- Attention to Detail: Live greenery, floral centerpieces, and integrated LED floor strips for a high-end feel.
Execution Excellence
Our on-site team of experienced carpenters, electricians, and AV technicians worked in synchrony to ensure the stand was completed ahead of schedule. Despite a limited installation window, we achieved a flawless setup by following our quality-controlled build process honed over years of international event experience.
Post-installation, our AV specialists conducted a full LED calibration to ensure optimal color vibrancy under exhibition lighting conditions.
Results & Impact
- The stand attracted consistent visitor engagement throughout the event, with many attendees photographing and sharing the LED visuals on social media.
- Globiance reported over 150 qualified business leads generated during the 3-day exhibition.
- Positive visitor feedback cited the stand as “one of the most eye-catching and professional setups” at SiGMA Dubai 2024.
Client Feedback
“Maple Expo delivered exactly what we envisioned — a high-end, visually powerful stand that perfectly reflected our brand identity. The LED walls and lighting effects made us one of the most eye-catching booths at SiGMA Dubai. Their team’s professionalism and attention to detail were exceptional.”
Final Result
